Treat your product like it’s finished (even before it is)

Books like the lean startup stress the importance of shipping early, and for a good reason. The sooner we can validate our assumptions and figure out how our users react to our product, the better.

However, quotes such as the following can make us feel like we should believe our product is “unfinished”:

“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman.

“Build half a product, not a half-ass product” – from getting real by 37 signals.